Digital Marketing

Why Consider a Digital Marketing Degree?

  • Talented professionals are in high demand, earning good salaries in virtually every industry.
  • Put your interest in technology, social media and trends together for a satisfying career.
  • You want to be a creative marketing professional who focuses on using digital media to influence consumers.
  • There is unlimited potential to expand your expertise as technology and platforms constantly evolve.

Why Learn at Lakeshore?

  • This program moves to a competency-based education (CBE) format in fall 2024, offering flexible course delivery and scheduling.
  • Learn from skilled professionals with real world digital marketing experience.
  • Smoothly transfer your degree to your choice of several university partners to complete a bachelor’s degree.
  • Because of our low student-to-faculty ratio, you’ll get to know your instructors and fellow students.
  • Academic, personal, and financial resources are available to support your success.

What It Takes

  • Interest in digital media and marketing trends
  • Excellent communication skills
  • Creativity and originality
  • Desire to take strategic initiative
  • Ability to analyze and interpret data
  • Strong desire to achieve
Career Area
Marketing, Sales and Service
Type
Associate Degree
Program Number
10-104-8
Availability
CBE
  • Associate Degree
  • 4 Terms 
  • 60 Credits
  • Financial Aid Eligible
  • Starts August

Fall 2024 CBE Schedule

All CBE (Competency Based Education) Classes are Online

Travis Lange's On Campus Support Hours are Mondays - Wednesdays from 9 AM – 2 PM

Career Outlook

Digital Marketing

Median Income: $60,169.00*
 

POTENTIAL JOB TITLES

(Click a title for job description)

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

 

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

 

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

 


Disclosure:

*As with any survey data, the wages presented here are prone to error and sampling bias. Educational decisions should not be entirely based on the data presented here. Graduate Outcome Survey data is from 2021-22 Lakeshore graduates.

ADMISSION AND FIRST SEMESTER ENROLLMENT STEPS

Work with Admissions Advisor to:

  • Submit Application
  • Complete the Student Success Questionnaire.
  • Schedule your First Time Program Counseling/Registration Session with your assigned program counselor to plan your first semester schedule, review your entire plan of study and discuss the results of the Student Success Questionnaire.

*Submit transcripts and test scores (optional, highly recommended): College transcripts, along with high school transcripts and test scores from within the last five years, used for course registration. Official transcripts needed for transferring college credit(s) and for financial aid purposes.

Program Cost

  • Tuition Cost: $9,634.45
  • Book Cost: $347.00
  • Supply Cost: $180.00
  • Program Total: $10,161.45

Want more information?

COMPETENCY-BASED EDUCATION is a learning model offering far more flexibility than traditional models. Fitting college around your work and personal commitments is possible because CBE allows you to:

  • Learn When You Want To
  • Progress at Your Own Pace
  • Receive Personalized Coaching & Support  

Learn More About CBE

Apply Now

Faculty Bios

Instructor Bios Books

Brenda Blum

I enjoy sharing my passion of graphic and web design and "real life experiences" with my students. I love watching them gain confidence in their designs and presentation skills as we work through the program.

Learn More About This Instructor
Instructor Bios Books

Travis Lange

I love having the ability to share knowledge with people, and to continue learning from them as well! Hopefully, I can help create opportunities for others to reach for their dreams!

Learn More About This Instructor

Downloads

2024-2025-Digital-Marketing.pdf

pdf - 252.39 KB

2023-2024-Digital-Marketing.pdf

pdf - 250.99 KB

2022-2023-Digital-Marketing.pdf

pdf - 251.74 KB

2021-2022-Digital-Marketing.pdf

pdf - 251.45 KB