Digital Marketing

Why Consider a Digital Marketing Degree?

  • Talented professionals are in high demand, earning good salaries in virtually every industry.
  • Put your interest in technology, social media and trends together for a satisfying career.
  • You want to be a creative marketing professional who focuses on using digital media to influence consumers.
  • There is unlimited potential to expand your expertise as technology and platforms constantly evolve.

Why Learn at Lakeshore?

  • This program moves to a competency-based education (CBE) format in fall 2024, offering flexible course delivery and scheduling.
  • Learn from skilled professionals with real world digital marketing experience.
  • Smoothly transfer your degree to your choice of several university partners to complete a bachelor’s degree.
  • Because of our low student-to-faculty ratio, you’ll get to know your instructors and fellow students.
  • Academic, personal, and financial resources are available to support your success.

What It Takes

  • Interest in digital media and marketing trends
  • Excellent communication skills
  • Creativity and originality
  • Desire to take strategic initiative
  • Ability to analyze and interpret data
  • Strong desire to achieve
Career Area
Marketing, Sales and Service
Type
Associate Degree
Program Number
10-104-8
Availability
CBE
  • Associate Degree
  • 4 Terms 
  • 60 Credits
  • Financial Aid Eligible
  • With multiple start dates year-round, start when it’s convenient for you.

Fall 2024 CBE Schedule

All CBE (Competency Based Education) Classes are Online

Travis Lange's On Campus Support Hours are Mondays - Wednesdays from 9 AM – 2 PM

Career Outlook

Digital Marketing

Median Income: $59,894.00*

POTENTIAL JOB TITLES

(Click a title for job description)

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

 

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

 

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

 


Disclosure:

*Lightcast/EMSI data is a hybrid dataset derived from official government sources such as the US Census Bureau, Bureau of Economic Analysis, and Bureau of Labor Statistics. This salary data is from the Lakeshore District

Program Cost

  • Tuition Cost: $9,634.45
  • Book Cost: $347.00
  • Supply Cost: $180.00
  • Program Total: $10,161.45

COMPETENCY-BASED EDUCATION is a learning model offering far more flexibility than traditional models. Fitting college around your work and personal commitments is possible because CBE allows you to:

  • Learn When You Want To
  • Progress at Your Own Pace
  • Receive Personalized Coaching & Support  

Learn More About CBE

Apply Now

Faculty Bios

Instructor Bios Books

Travis Lange

I love having the ability to share knowledge with people, and to continue learning from them as well! Hopefully, I can help create opportunities for others to reach for their dreams!

Learn More About This Instructor

Downloads

2024-2025-Digital-Marketing.pdf

pdf - 252.39 KB

2023-2024-Digital-Marketing.pdf

pdf - 250.99 KB

2022-2023-Digital-Marketing.pdf

pdf - 251.74 KB

2021-2022-Digital-Marketing.pdf

pdf - 251.45 KB